Use ElenIQ’s free tools to forecast paid media performance, calculate marginal ROAS, model budget movement, estimate creative requirements and build directional media plans before spend is committed.
Forecast performance, model budget movement and understand marginal returns before spend is committed.
See the return on your next pound of spend — marginal ROAS, blended ROAS and a scaling call.
Split budget across channels by marginal ROAS to project revenue, blended ROAS and saturation risk.
Estimate what happens if you move budget from one channel to another, before you commit it.
Forecast clicks, conversions, revenue, leads, ROAS or CPL from a planned budget.
Work out customer acquisition cost, CPL, conversion rate and your LTV:CAC ratio.
Measure profit on ad spend, not just revenue — and compare ROAS with POAS.
Find the ROAS you need to cover costs and the target ROAS for your margin.
See whether extra spend scales efficiently or slides into diminishing returns.
Understand creative fatigue, testing, refresh cadence and the asset volume your campaigns need.
Score ad fatigue and decide whether to scale, refresh, pause or brief new creative.
Estimate how many concepts, variants and formats your paid social needs each month.
Size a powered creative test — spend per variant, minimum period and winner threshold.
Work out how often to refresh creative and how many new assets you need per month.
Plan a short-form video hook test — matrix, budget and winning-hook threshold.
Bring it together into a directional media plan you can defend before spend is committed.
Every tool applies the thinking behind marginal ROAS vs average ROAS. To forecast from your own data instead of manual assumptions, see ad spend forecasting and the full glossary.