Marketing Intelligence Platform

Plan media with models, market intelligence and commercial confidence.

ElenIQ helps performance teams move beyond static spreadsheets and generic AI outputs, turning campaign data, market context and creative signals into decision-ready plans.

See the problems we solve

30+

channels modelled

25

markets supported

∞

scenario plans

60+

sub-verticals mapped

The intelligence layer behind better media decisions.

Built for teams that need forecasting, market planning and creative direction to be faster, more explainable and commercially grounded.

Forecasting challenge

Static forecasts fail when budgets, channels and market conditions change.

Spend rarely scales in a straight line. Channels saturate, efficiency decays, and budget shifts can create knock-on effects across the wider plan.

DexForecasting + scenarios

Dex uses response curves, diminishing returns and scenario planning to model what is likely to happen before you move budget for real.

Explore Dex

Market intelligence gap

Generic AI outputs lack the market depth needed for credible planning.

Surface-level recommendations can miss local channel behaviour, category nuance, audience fit and the commercial reason a platform should be included.

LunaAudience intelligence

Luna taps into a structured market, audience and channel intelligence library across regions, industries and sub-verticals.

Explore Luna

Creative decision gap

Creative performance data needs to translate into clear next actions.

Reporting alone is not enough. Teams need to know which assets to scale, which need refreshing, what should be cut and what to brief next.

LokiCreative intelligence

Loki turns creative performance into a decision queue, helping teams prioritise the next action and understand the commercial upside.

Explore Loki

Dex scenario planner

Forecast what happens before the budget moves.

Upload your campaign data, set your baseline plan, then test budget shifts across channels. Dex shows projected revenue, leads, CPL, ROAS and risk before you commit spend.

Reallocate Budget (Scenario Planner)

Move budget between channels and see the projected impact across your plan.

From

To

Amount

Keep total budget constant

Moving £25,000 from google search to shopping is projected to decrease total revenue by £43,498 (+7.8%).

Channel	Baseline Spend	Scenario Spend	Baseline Revenue	Scenario Revenue	Delta
meta	£38,234	£38,234	£101,389	£101,389	+£0
google ads	£41,877	£41,877	£110,218	£110,218	+£0
tiktok	£41,082	£41,082	£113,036	£113,036	+£0
shopping	£44,158	£69,158	£117,901	£161,399	+£43,498
snapchat	£39,477	£39,477	£112,786	£112,786	+£0

Channel Recommendations (Market Plan)

Market, audience and KPI fit by platform — explained, not generated.

Market

United Kingdom

Industry

Activewear · D2C

Objective

ProspectingDemand captureRetentionAwareness

Recommending 3 primary channels for UK · Activewear, weighted by audience fit, intent and platform strength — LinkedIn excluded due to poor category fit.

Platform	Fit	Role	Rationale
google search	High	Demand capture	Intent-led
meta	High	Prospecting	Scale
tiktok	High	Discovery	Creative fit
pinterest	Medium	Inspiration	Visual category
linkedin	Low	Exclude	Poor category fit

Luna audience intelligence

Market insight without the chatbot guesswork.

Luna helps teams understand which channels matter by market, industry and objective, then explains why. Use it to build sharper plans, stronger rationale and cleaner handoffs into Dex.

Loki creative intelligence

Turn creative performance into the next best action.

Loki brings creative assets, fatigue signals, benchmarks, confidence and commercial impact into one decision queue, so teams can see what to scale, refresh, cut or brief next.

Decision Queue (Creative)

Actions ranked by commercial impact — explained, not just reported.

Top asset · Meta Prospecting

Summer offer video · 30s

Above benchmark

3 actions queued — ranked by projected revenue impact and creative confidence.

Scale · Summer offer video

High conversion score, low fatigue, stable marginal return.

+£18.4k

Refresh hook · Product demo · 15s

Thumbstop declining, CTR still above benchmark.

High

Brief variant · Creator-led proof

Winning pattern: demo + direct offer + creator-led proof.

-7%

Trend impact

Refresh creative

+14%

Attention uplift

Scale +20%

Medium

Confidence guarded

Create Brief

View Evidence

From uploaded data to decision-ready plans.

A simple workflow for performance marketers who need speed without losing commercial logic.

01

Upload your data

Bring in CSV or Google Sheets data from any marketing platform.

02

Build the baseline

Set budgets, channels, KPIs and the planning window.

03

Model scenarios

Test spend shifts, scaling moves and budget cuts before they go live.

04

Explain the plan

Use planning rationale to explain the recommendation to stakeholders.

ElenIQ is not another reporting dashboard. It is a planning layer for what happens next.

Forecast budget movement with Dex, validate market strategy with Luna, and turn creative performance into action with Loki.

Free trial

See what your next media plan could look like.

Start with Dex, then unlock Luna and Loki to build a full intelligence layer around forecasting, audience strategy and creative decisions.