Planning
Media Planning
Turn market context into a stronger media plan.
- Market, audience and category intelligence
- Channel-role recommendations
- Objective-based and multi-market planning
- Planning rationale you can present
One intelligence platform for performance teams
Plan smarter. Forecast growth. Find the next opportunity.
ElenIQ brings media planning, forecasting, annual investment planning, creative intelligence and affiliate growth into one workspace.
Every plan includes the complete ElenIQ platform, Ask Dex and unlimited users.
All capabilities includedUnlimited usersPricing based on advertiser workspaces
Advertiser Overview
Agency X
Advertiser A · Complete platform workspace
PlanningMedia Planning
3 markets
Priority: Market B · audience opportunity +18%
ForecastingForecasting Intelligence
£142k
Forecast incremental revenue from proposed reallocation
Annual planningAnnual Investment Planning
£2.4m
Recommended annual investment across markets and channels
CreativeCreative Intelligence
6 actions
2 scale · 3 refresh · 1 cut from the current creative set
Affiliate growthAffiliate Growth Intelligence
£84k
Unrealised partner opportunity across the active programme
Next best decisions
- Shift 8% budget into Market B+£42k
- Scale Creative 04High confidence
- Increase Partner Group C exposure+£18k
- Adjust Q3 market phasing+£31k forecast
Ask Dex
Ask a question across your plans, forecasts, creative and affiliate programme.
“Where should we move the next £50k to maximise incremental revenue?”
Workspace status
- Advertisers
- 5 / 10
- Users
- Unlimited
- Connections
- Healthy
Built for
- Agencies
- Performance Teams
- Affiliate Teams
- Brands & Advertisers
- Multi-market Teams
- Planning Teams
- Growth Teams
The platform
One platform. Five intelligence capabilities. One decision layer.
Plan media, forecast performance, build annual investment plans, improve creative and find affiliate growth without moving between disconnected tools.
Forecasting
Forecasting Intelligence
Know what is likely to happen before budget moves.
- Response curves and diminishing returns
- Scenario modelling and budget reallocation
- Marginal return by channel
- Incremental revenue forecasting with explainable recommendations
Annual planning
Annual Investment Planning
Turn an annual budget into an investment plan built for growth.
- Annual budget, market and channel allocation
- Monthly and quarterly phasing
- Target and scenario comparison
- Editable assumptions and annual plan exports
Creative
Creative Intelligence
Turn creative performance into the next action.
- Creative decision queue
- Performance and fatigue signals
- Scale, refresh and cut recommendations
- Commercial prioritisation and creative briefing
Affiliate growth
Affiliate Growth Intelligence
Find the affiliate growth hiding inside the programme.
- Programme and partner contribution
- Growth and incremental opportunity
- Scenario and commission modelling
- Advertiser reporting from network data
Live product demo
The complete platform - live and interactive.
Click the screen to explore the real ElenIQ tools, right here in your browser.
eleniq.com
Channel Recommendations (Market Plan)
Market, audience and KPI fit by platform - explained, not generated.
United Kingdom
Activewear · D2C
ProspectingDemand captureRetentionAwareness
Recommending 3 primary channels for UK · Activewear, weighted by audience fit, intent and platform strength - LinkedIn excluded due to poor category fit.
| Platform | Fit | Role | Rationale |
|---|---|---|---|
| google search | High | Demand capture | Intent-led |
| meta | High | Prospecting | Scale |
| tiktok | High | Discovery | Creative fit |
| Medium | Inspiration | Visual category | |
| Low | Exclude | Poor category fit |
Media Planning
Market insight without the chatbot guesswork.
Media Planning shows which channels matter by market, industry and objective, then explains why - so plans are sharper, the rationale is stronger and the handoff into forecasting is clean.
Explore Media PlanningForecasting Intelligence
Forecast what happens before the budget moves.
Upload your campaign data, set your baseline plan, then test budget shifts across channels. See projected revenue, leads, CPL, ROAS and risk before you commit spend.
Explore Forecasting IntelligenceReallocate Budget (Scenario Planner)
Move budget between channels and see the projected impact across your plan.
Moving £25,000 from google search to shopping is projected to decrease total revenue by £43,498 (+7.8%).
| Channel | Baseline Spend | Scenario Spend | Baseline Revenue | Scenario Revenue | Delta |
|---|---|---|---|---|---|
| meta | £38,234 | £38,234 | £101,389 | £101,389 | +£0 |
| google ads | £41,877 | £41,877 | £110,218 | £110,218 | +£0 |
| tiktok | £41,082 | £41,082 | £113,036 | £113,036 | +£0 |
| shopping | £44,158 | £69,158 | £117,901 | £161,399 | +£43,498 |
| snapchat | £39,477 | £39,477 | £112,786 | £112,786 | +£0 |
Creative Intelligence
Turn creative performance into the next best action.
Creative Intelligence brings creative assets, fatigue signals, benchmarks, confidence and commercial impact into one decision queue, so teams can see what to scale, refresh, cut or brief next.
Explore Creative IntelligenceDecision Queue (Creative)
Actions ranked by commercial impact - explained, not just reported.
Top asset · Meta Prospecting
Summer offer video · 30s
3 actions queued - ranked by projected revenue impact and creative confidence.
Scale · Summer offer video
High conversion score, low fatigue, stable marginal return.
Refresh hook · Product demo · 15s
Thumbstop declining, CTR still above benchmark.
Brief variant · Creator-led proof
Winning pattern: demo + direct offer + creator-led proof.
Do nothing
-7%
Trend impact
Refresh creative
+14%
Attention uplift
Scale +20%
Medium
Confidence guarded
Create Brief
View Evidence
Solutions
Built around the decisions teams actually make.
The product stays the same. The solution changes depending on who is using it and what they need to decide.
One agency view. A workspace for every advertiser.
Run every advertiser’s affiliate programme from one account, with each advertiser in its own workspace, every network connected underneath it and Ask Dex across the portfolio.
See Affiliate Agencies- Agency-level portfolio view
- Multiple programmes and networks per advertiser
- Advertiser-specific Affiliate Growth Intelligence
- Networks never count as extra advertisers
Plan, forecast and optimise across every client.
A repeatable intelligence layer across your client list: plan media, forecast investment, build the annual plan and prioritise creative inside each client’s workspace.
See Media Agencies- Multi-client workspaces
- Media planning and market strategy
- Forecasting and annual investment planning
- Client-ready rationale
Connect planning decisions to commercial outcomes.
Use the same platform directly, without an agency hierarchy: plan the market, forecast the spend, build the year and act on creative and affiliate signals in one place.
See Brands & Advertisers- Cross-channel forecasting and annual planning
- Creative actions and affiliate growth
- Connected commercial decisions
- Commercial rationale for every move
Replace static plans with a living decision layer.
For senior planning and performance leads: compare scenarios, see marginal return, set the annual investment and explain every budget shift before it happens.
See Performance Planning- Scenario comparison and budget shifts
- Marginal return and market opportunity
- Annual investment planning
- Decision-ready rationale
How ElenIQ works.
Three steps from an advertiser workspace to a decision you can explain.
01
Create the workspace
Agencies create an advertiser workspace for each client; brands use their advertiser workspace directly. Connect the datasets and programmes that belong to it.
02
Use the right intelligence
Move between media planning, forecasting, annual planning, creative and affiliate growth inside the same workspace and the same subscription - with Ask Dex across all of them.
03
Make the next decision
Build the plan, forecast the investment, set the year, prioritise creative and find affiliate opportunity, with the rationale to back each call.
Plan media. Forecast performance. Build the year. Improve creative. Find affiliate growth. Ask Dex when you need the answer brought together.
ElenIQ is not another reporting dashboard. It is one decision layer for what happens next, and pricing scales only with the number of advertisers you manage.
Free trial
One intelligence platform. Every customer gets every capability.
Start with the complete platform: Media Planning, Forecasting Intelligence, Annual Investment Planning, Creative Intelligence and Affiliate Growth Intelligence, with Ask Dex and unlimited users. Pricing only scales with the number of advertisers you manage.
All capabilities includedUnlimited usersPricing based on advertiser workspaces