Plan, forecast and decide with better evidence.

Media Planning

Build media plans without spreadsheets or fixed assumptions.

Paid Media Forecasting for Agencies

Forecast client budgets and defend them with rationale.

Ad Spend Forecasting

Forecast the impact of budget before it is committed.

Create a Media Plan

A step-by-step approach to a decision-ready plan.

Marginal ROAS vs Average ROAS

Why planning at the margin changes where budget goes.

How saturation curves predict budget ceilings

Where each channel stops returning and why.

What is iROAS?

Incremental return on ad spend, explained with examples.

Media Plan Builder

Build a directional plan by channel.

Marginal ROAS Calculator

The return on your next pound of spend.

Budget Allocation Simulator

Split budget by marginal return.

Creative Fatigue Calculator

Decide whether to scale, refresh or pause.

Marginal ROAS

Return on the next increment of spend.

Diminishing returns

Why extra spend buys less.

Saturation curve

How a channel flattens as it scales.

Incrementality

What spend actually caused.

Demos

Try the live product demo.

Case Studies

How teams use ElenIQ to plan and forecast.