Find the affiliate growth hiding inside the programme.

Turn advertiser, programme and partner data into clear growth opportunities and model the likely value before changing investment or commission.

Included with every ElenIQ plan

View Pricing

All capabilities includedUnlimited usersPricing based on advertiser workspaces

Affiliate Growth Intelligence is the part of ElenIQ for affiliate programmes. Import publisher-level data from Awin or a network export, and it shows each partner's incrementality-adjusted contribution, where the programme depends on a few partners, and which commission, reallocation or paid placement scenarios are likely to grow it - with break-even and confidence for each.

The problem

Affiliate reporting says who was paid. Not who grew the business.

Network dashboards rank partners by last-click revenue. That rewards cashback and voucher sites that often capture sales already on their way, and hides the content and creator partners that bring genuinely new customers.

So commission rises where it is least needed, the programme becomes dependent on two or three partners, and nobody can say with confidence what a change in commission or a paid placement will actually return.

Last-click flatters capture
Partners closing existing demand look like growth drivers.
Hidden dependency risk
A few partners carry the programme, and nobody has sized the exposure.
Commission set by precedent
Rates change on negotiation and habit, not on modelled return.
Reporting without a next step
Advertisers get tables of results, not a recommendation.

Inside Affiliate Growth

See every partner's real contribution - and what to do about it.

Publisher-level results sit beside a recommendation for each partner and the scenario that tests it, so the programme review ends with a decision rather than a spreadsheet.

Partner contribution (Programme overview)

Publisher-level performance, incrementality-adjusted - explained, not just reported.

Programme revenue

£1.24m

Last 12 months

Top-2 dependency

50%

Cashback + voucher

Incremental opportunity

+£86k

Content & creator scale-up

Publisher	Type	Rev. share	Inc-adj ROI	Action
Partner A	Cashback	28%	4.1x	Maintain CPA
Partner B	Voucher	22%	3.2x	Cap / review
Partner C	Content	9%	6.8x	Increase commission
Partner D	Influencer	6%	5.4x	Test tenancy
Partner E	Comparison	5%	2.3x	Review CPA

Scenario · Commission uplift

+2pts commission on content partners

Break-even reached at +11% orders · Medium confidence

Model it

What Affiliate Growth Intelligence covers

From programme health down to individual partners, then forward into the scenarios that grow it.

Programme intelligence

Understand overall programme performance - revenue, orders, commission, network fees, CPA and ROI - on the reporting basis you choose, trended over time.

Partner contribution

Identify the strongest partners, the declining ones and emerging opportunity, with every publisher classified by type.

Dependency risk and under-scaled relationships

See where the programme leans on a few partners, and which relationships are delivering below what their audience suggests they could.

Growth opportunity

Incrementality-adjusted revenue and ROI show where additional investment or activity is likely to create new value, not just move existing sales.

Scenario and commission modelling

Model commission uplift, partner reallocation and paid promotional placements (tenancies) against a CPA-only baseline before the programme strategy changes.

Break-even & confidence

Every scenario shows the break-even point and whether its result is evidence-led, model-assisted or assumption-led, so risk is visible up front.

Advertiser reporting and portfolio view

Monthly plans, actual-vs-planned by publisher and CSV or Excel export for the advertiser - and an agency view to compare saved plans across advertisers.

From input to decision

01
Bring in programme data
Import directly from Awin, or upload a network export. ElenIQ maps the fields and reconciles totals against your network report.
02
Classify partners
Each publisher is classified by type with an editable incrementality weighting, so contribution is judged on growth, not just attribution.
03
Model the scenarios
Test commission changes, partner reallocation and paid placements, and see projected orders, cost, ROI and break-even.
04
Recommend and report
Save the plan, compare it with alternatives and export the recommendation for the advertiser.

An agency view. An isolated workspace per advertiser.

Agencies see every advertiser in one account. Each advertiser keeps its own workspace, programmes and network connections - and however many networks an advertiser runs, it still counts as one advertiser workspace.

Agency

Agency X

5 advertiser workspaces · 8 network connections

Advertiser A1 workspace
Network connections
Affiliate Network AAffiliate Network BAffiliate Network C
Advertiser B1 workspace
Network connections
Affiliate Network A
Advertiser C1 workspace
Network connections
Affiliate Network B
Advertiser D1 workspace
Network connections
Affiliate Network D
Advertiser E1 workspace
Network connections
Affiliate Network AAffiliate Network C

Agency view

Manage the whole portfolio from the Agency Overview, switch between advertisers in one click, and compare saved affiliate plans side by side across advertisers to see where the biggest opportunity sits.

Advertiser view

Each advertiser's data, plans and connections live in its own workspace and are invisible from any other advertiser. Brands working direct use the same workspace without an agency layer above it.

Related resources

Works with the rest of ElenIQ

Affiliate Growth Intelligence sits alongside Media Planning, Forecasting Intelligence, Annual Investment Planning and Creative Intelligence in the same advertiser workspace and the same subscription, with Ask Dex working across all of them. Nothing to buy separately.

Planning

Media Planning

Build market, audience and channel plans

Forecasting

Forecasting Intelligence

Model scenarios, returns and budget movements

Annual planning

Annual Investment Planning

Build annual budgets, phasing and market allocations

Creative

Creative Intelligence

Turn creative performance into prioritised actions

Affiliate growth

Affiliate Growth IntelligenceYou are here

Identify partner and programme growth opportunities

Ask Dex · across every capabilityAsk a question across your plans, forecasts, annual investment, creative and affiliate programme.About Ask Dex

Ask Dex

Ask the question. Get the reasoning.

Ask Dex works across ElenIQ. From Affiliate Growth Intelligence it can interrogate this workspace’s outputs and the assumptions behind them, and bring in the rest of the platform when the answer needs it.

How Ask Dex works

Ask Dex · from Affiliate Growth

“Which partner relationships have the largest unrealised revenue opportunity?”

Partner Group C has the largest unrealised opportunity: content partners with incrementality-adjusted ROI 1.8x the programme average but only 6% of commission. Partner Group A is next, but the programme already depends on it for 41% of revenue, so growth there increases dependency risk.

Uses incrementality-adjusted contribution, not last click
Flags dependency risk alongside the opportunity
Can model the commission change before it is agreed

Illustrative example with placeholder data.

Who this is for

Affiliate Growth Intelligence is built for the people who run affiliate programmes and have to prove they are growing.

Affiliate agencies

Run every advertiser's programme from one account, each in its own workspace.

Affiliate & partnerships managers

See which partners actually drive growth, and which only capture it.

E-commerce & retail brands

Plan commission and partner investment against incremental revenue, not last-click.

Performance marketing leads

Put affiliate on the same forecasting footing as paid media.

Network & programme managers

Give advertisers clear, defensible reporting on programme health.

Finance & commercial teams

Check break-even and ROI before commission changes are signed off.

Frequently asked questions

What is Affiliate Growth Intelligence?

Affiliate Growth Intelligence is the part of ElenIQ for affiliate programmes. It turns advertiser, programme and publisher data into a view of what is driving performance, where the programme is dependent on a few partners, and where incremental growth can come from next - with scenarios you can model before changing commission or partner investment.

What data does Affiliate Growth Intelligence use?

Publisher-level affiliate data: dates, publishers, orders, revenue and commission, plus network fees where you have them. Upload a CSV or spreadsheet export from your network, or import directly from Awin. ElenIQ checks field mapping and reconciles the import against your network report before planning.

How does it account for incrementality?

Every publisher is classified by type - cashback, voucher, loyalty, content, influencer, comparison and more - and each type carries an incrementality weighting you can review and edit. Revenue and ROI are then shown incrementality-adjusted, so a partner that mostly captures existing demand is not mistaken for one that creates it.

Can I model a commission change before making it?

Yes. Affiliate Growth Intelligence models commission uplift, publisher reallocation and paid placement (tenancy) scenarios against a CPA-only baseline, and shows the projected orders, cost, ROI and break-even point for each - with a confidence label that says how evidence-led the result is.

How does it work for agencies?

Each advertiser gets its own isolated workspace inside the agency account, with its own programmes, network connections and saved plans. Agency users can compare saved plans across advertisers, and networks or programmes never count as extra advertiser workspaces.

Is Affiliate Growth Intelligence sold separately?

No. Affiliate Growth Intelligence is included with every ElenIQ plan, alongside Media Planning, Forecasting Intelligence, Annual Investment Planning, Creative Intelligence and Ask Dex, with unlimited users. Plans are priced only by the number of advertiser workspaces you manage.

Get the complete ElenIQ platform.

Media Planning, Forecasting Intelligence, Annual Investment Planning, Creative Intelligence and Affiliate Growth Intelligence on every plan, with Ask Dex and unlimited users. You only pay for the number of advertiser workspaces you manage.