Solutions · Performance Planning

Replace static plans with a living decision layer.

For heads of performance and planning who have to defend where the next pound goes. Compare scenarios, see marginal return and carry the rationale into every budget decision.

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All capabilities includedUnlimited usersPricing based on advertiser workspaces

Performance planning in ElenIQ replaces a fixed spreadsheet plan with forecasts built on fitted response curves. Planners compare scenarios, see marginal return and saturation per channel, and get decision-ready outputs with the reasoning attached - then re-forecast as budgets and markets change.

The decision

The plan is out of date the week it is signed off.

Most media plans are built once, on average ROAS carried forward in a spreadsheet. When budget changes mid-quarter, the plan is either ignored or rebuilt by hand - and neither shows what the change will actually do.

Senior planners need the opposite: a model of how each channel responds to spend, several options to compare, and an explanation that survives a finance review. ElenIQ keeps the plan live so the next decision is made against current evidence.

Static plan versus living decision layer

The difference is not the dashboard. It is what the plan assumes about how spend turns into outcomes.

	Static plan	Living decision layer
Assumption	Fixed ROAS or CPL carried forward	Response curves fitted to your own history
Budget shift	Linear: double spend, double results	Diminishing returns and marginal return per channel
Options	One plan, revised by hand	Scenarios compared side by side
Uncertainty	A single number	Expected range with a confidence score
Rationale	In the planner’s head	Written into the output

Assumption
Static plan
Fixed ROAS or CPL carried forward
Living decision layer
Response curves fitted to your own history
Budget shift
Static plan
Linear: double spend, double results
Living decision layer
Diminishing returns and marginal return per channel
Options
Static plan
One plan, revised by hand
Living decision layer
Scenarios compared side by side
Uncertainty
Static plan
A single number
Living decision layer
Expected range with a confidence score
Rationale
Static plan
In the planner’s head
Living decision layer
Written into the output

Reallocate Budget (Scenario Planner)

Move budget between channels and see the projected impact across your plan.

From

Amount

Keep total budget constant

Moving £25,000 from google search to shopping is projected to decrease total revenue by £43,498 (+7.8%).

Channel	Baseline Spend	Scenario Spend	Baseline Revenue	Scenario Revenue	Delta
meta	£38,234	£38,234	£101,389	£101,389	+£0
google ads	£41,877	£41,877	£110,218	£110,218	+£0
tiktok	£41,082	£41,082	£113,036	£113,036	+£0
shopping	£44,158	£69,158	£117,901	£161,399	+£43,498
snapchat	£39,477	£39,477	£112,786	£112,786	+£0

Decisions planning leads actually make

Scenario comparison

Put options side by side with projected outcome, efficiency and risk.

Budget shifts

Model reallocations across channels, including cross-channel effects.

Marginal return

See what the next pound returns in each channel, not just the average.

Market opportunity

Size audience and platform fit before committing budget to a market.

Annual investment

Phase the full-year budget by month and market, and compare it against target.

Decision-ready rationale

Plans and scenarios exported with the reasoning and confidence written in.

The complete platform, applied to your decisions

Every plan includes every capability. What changes is the decision each one helps you make.

Forecasting

Forecasting Intelligence

The core of the living plan: response curves, saturation, marginal return and scenario modelling on your own history.

Explore Forecasting Intelligence

Annual planning

Annual Investment Planning

Carry the scenario you back into the full-year plan: phasing by month and trading period, market split and target comparison.

Explore Annual Investment Planning

Planning

Media Planning

Set the market and channel context the forecast plans against, including market opportunity, channel roles and multi-market structure.

Explore Media Planning

Creative

Creative Intelligence

Keep creative from becoming the constraint - see which assets will hold up as spend scales and which need refreshing.

Explore Creative Intelligence

Ask Dex · across Forecasting Intelligence, Annual Investment Planning, Media Planning and Creative Intelligence

“What is driving the difference between these two forecasts?”

Ask Dex reads both scenarios, the response curves behind them and the annual phasing they feed, and explains the gap in terms of marginal return, saturation and assumptions - so the choice survives the budget review.

How Ask Dex works

Frequently asked questions

What is a living media plan?

A plan that is re-forecast as budgets, markets and performance change, rather than a spreadsheet fixed at the start of the quarter. In ElenIQ the plan sits on fitted response curves, so every budget change produces an updated forecast and rationale.

How is this different from a reporting dashboard?

Dashboards describe what already happened. ElenIQ is built for the decision before spend moves: which scenario to choose, where marginal return is highest and what the trade-off is.

How does ElenIQ handle diminishing returns?

Forecasting Intelligence fits a saturation curve per channel, so scaling spend shows the flattening return rather than a straight-line projection. Marginal return is reported alongside average return.

Can I compare several scenarios at once?

Yes. Model balanced, aggressive or conservative scenarios, reallocations and cuts, and compare projected outcomes and risk before choosing one.

Which capabilities are included?

All of them. Every plan includes Media Planning, Forecasting Intelligence, Annual Investment Planning, Creative Intelligence, Affiliate Growth Intelligence and Ask Dex with unlimited users; pricing depends only on the number of advertiser workspaces.

Related resources

Get the complete ElenIQ platform.

Media Planning, Forecasting Intelligence, Annual Investment Planning, Creative Intelligence and Affiliate Growth Intelligence on every plan, with Ask Dex and unlimited users. You only pay for the number of advertiser workspaces you manage.

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