Ask the platform. Understand the next decision.

Ask Dex works across ElenIQ, helping teams interrogate plans, forecasts, creative performance and affiliate opportunities in plain language.

Included with every ElenIQ plan
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All capabilities includedUnlimited usersPricing based on advertiser workspaces

ElenIQ produces the intelligence. Ask Dex helps you interrogate it.

In practice

One question, answered across the platform.

Ask from any capability. Ask Dex starts with the page you are on, then draws on the plan, the forecast, the annual phasing, creative signals and the affiliate programme when the answer needs them - and shows which it used.

Ask Dex · Advertiser A

“Where should we move the next £50k to maximise incremental revenue?”

Split it: £30k into Market B paid social, where marginal return is still above the portfolio average, and £20k into Partner Group C, where incrementality-adjusted ROI is highest in the programme. Hold brand search - it is past its saturation point. Creative 04 can carry the extra social spend; Creative 02 is fatiguing and should not.

Used: ForecastingUsed: Affiliate GrowthUsed: Creative

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Works across all five capabilities

Ask Dex is not a sixth capability. It is the layer that interprets the other five.

Planning

Media Planning

Ask Dex reads: Market and audience sizing, channel roles, deprioritised channels and the plan’s rationale.

Explore Media Planning

Forecasting

Forecasting Intelligence

Ask Dex reads: Response curves, marginal return, scenarios, forecast ranges and their assumptions.

Explore Forecasting Intelligence

Annual planning

Annual Investment Planning

Ask Dex reads: Annual allocation, monthly phasing, seasonality and the scenario comparison against target.

Explore Annual Investment Planning

Creative

Creative Intelligence

Ask Dex reads: The creative decision queue, fatigue and lifecycle signals, and the evidence behind each action.

Explore Creative Intelligence

Affiliate growth

Affiliate Growth Intelligence

Ask Dex reads: Partner contribution, incrementality, dependency risk and modelled commission scenarios.

Explore Affiliate Growth Intelligence

Questions teams ask

  • “Where is the greatest market opportunity?”Media Planning
  • “What is driving the difference between these two forecasts?”Forecasting Intelligence
  • “How should next year’s budget be phased?”Annual Investment Planning
  • “Which creative action should we prioritise?”Creative Intelligence
  • “Which affiliate partners have the strongest growth potential?”Affiliate Growth Intelligence

Ask Dex is

  • The AI assistant across ElenIQ
  • Available from every capability
  • A way to question outputs and the rationale behind them
  • Context-aware at agency, advertiser and workspace level
  • A faster route to interpretation and decisions

Ask Dex is not

  • A renamed version of Forecasting Intelligence
  • A separate paid module
  • A generic chatbot disconnected from your platform data
  • A replacement for the underlying statistical models

Frequently asked questions

What is Ask Dex?

Ask Dex is the AI assistant that works across ElenIQ. ElenIQ’s capabilities produce the intelligence - plans, forecasts, annual investment, creative actions and affiliate opportunities - and Ask Dex lets you question it in plain language and get the reasoning back.

Is Ask Dex a separate product?

No. Ask Dex is included with every ElenIQ plan, alongside every capability and unlimited users. There is nothing to unlock or add on.

Does Ask Dex make up numbers?

Ask Dex answers from the outputs ElenIQ has produced for the workspace you are in. It does not replace the statistical models or recompute their results, and when a question goes beyond the data available it says so rather than guessing.

Can Ask Dex see other advertisers’ data?

No. Ask Dex works inside the agency, advertiser and workspace context you are in. An advertiser’s data stays in that advertiser’s workspace.

Where do I find Ask Dex in the platform?

Ask Dex is available from every capability. Open it from the page you are working on and it starts with that page’s context, then brings in the rest of the platform when the answer needs it.

Get the complete ElenIQ platform.

Media Planning, Forecasting Intelligence, Annual Investment Planning, Creative Intelligence and Affiliate Growth Intelligence on every plan, with Ask Dex and unlimited users. You only pay for the number of advertiser workspaces you manage.

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