Monthly Spend Optimisation Across Channels
Set, optimise, and reallocate monthly channel budgets using marginal efficiency modelling, AI-generated recommendations, and confidence-scored projections. Part of Forecasting Intelligence, included with every ElenIQ plan.
Full control over how budgets are set, distributed, optimised, and reallocated across your channel mix.
Set planned budgets per channel with flexible prefill modes - average spend, last month's actual, or manual entry. Budgets flow directly into the forecasting and optimisation engine.
Choose between proportional distribution (maintaining historical channel ratios) or even distribution (equal split across channels). Select average, last month, or manual prefill to seed your budget plan.
Run cross-channel optimisation to find the budget allocation that maximises ROAS (e-commerce) or minimises CPL (lead-gen). ElenIQ models marginal efficiency curves for every channel simultaneously.
See how each additional pound of spend translates into incremental return. ElenIQ calculates channel response curves from your historical data to identify diminishing returns and optimal spend levels.
Move budget between channels and instantly see the projected impact. Choose source and destination channels, set the reallocation amount, and toggle whether total budget stays constant.
AI-generated summary of your optimised budget allocation with plain-English explanations of why each reallocation was recommended, what risks exist, and where the greatest efficiency gains lie.
Connect via Google Sheets or upload a CSV file. ElenIQ auto-detects channels, campaign types, date columns, and cost fields from your raw dataset.
Use prefill modes to seed your monthly budget plan. Adjust individual channel budgets manually or distribute based on historical proportions.
ElenIQ analyses marginal efficiency, models channel response curves, and recommends the budget allocation that maximises your chosen outcome metric.
Review optimised allocations with confidence scores and AI-generated narrative explanations. Export as CSV or PDF for stakeholder presentations.
Optimise budget allocation to maximise revenue and return on ad spend. ElenIQ models marginal ROAS for each channel and recommends shifts that increase total revenue within your spend constraints.
Optimise for lead volume at the lowest cost per lead. Includes CPL clamping, spend-range validation, and conversion-rate stability checks to prevent unrealistic projections.
Upload your data, set your channel budgets, and get optimised allocation recommendations backed by marginal efficiency modelling.