Budget Impact Modelling with Cross-Channel Intelligence
Multi-month budget reallocation planner with cross-channel interaction effects. All computation runs via pure mathematical functions for transparent, reproducible results.
Full control over budget allocation, channel constraints, scenario modes, and interaction modelling.
Plan budget redistribution across 1, 2, or 3 months. Set per-channel budgets with proportional or even distribution modes. Lock total budget to ensure reallocation stays within your overall spend envelope.
Model how channels influence each other. ElenIQ detects synergy and cannibalisation effects from your data, or uses default interaction matrices. See how increasing spend on one channel impacts projected outcomes across all others.
Choose between Balanced, Aggressive, and Conservative scenario modes. Each mode adjusts interaction strengths, efficiency curves, and confidence weighting to reflect different strategic postures.
Lock total budget to ensure all reallocation stays within your overall spend cap. Toggle per-channel locks to protect specific channels from adjustment while optimising the rest.
Switch to per-month mode for fine-grained control. Set different budgets for each channel in each month of your scenario, allowing you to model seasonal ramps, campaign launches, and phased rollouts.
Backend-detected seasonal adjustments and outlier periods are automatically factored into scenario projections. See which months carry seasonal uplift or suppression and how flagged outliers affect confidence.
Every scenario run produces channel-level projections, confidence breakdowns, interaction maps, and AI-generated narrative insights.
For each channel, see projected spend, forecasted outcome (revenue or leads), modelled efficiency (ROAS or CPL), and the percentage change from baseline for every month in the scenario.
Per-channel confidence scores broken down by data volume, variance stability, and model fit. Understand exactly where projections are strong and where they carry higher uncertainty.
AI-generated narrative insights that explain the key drivers of each scenario outcome, flag risks, and highlight opportunities across your channel mix.
See detected, default, or manually configured cross-channel interaction edges. Understand which channel pairs have synergy effects and which show cannibalisation at current spend levels.
Train custom ML models on your dataset and run what-if predictions by adjusting any input variable.
Select your target variable and feature columns. ElenIQ trains a model on your data with automatic feature selection, identifying which inputs have the strongest predictive relationship with your chosen outcome.
Once trained, adjust any feature value using sliders to see how the predicted outcome changes in real time. Understand marginal sensitivity and identify which levers have the greatest impact on your target metric.
Build multi-month scenarios, model cross-channel effects, and get confidence-scored projections for every budget decision.